The Big O was Cotton Cordell’s first “million-seller” and the first square-lip crankbait ever created.
This proven lure still catches plenty of bass, pike and perch. The buoyant body and cover-deflecting ability is unmatched by other square lips. You can depend on each Big O to run true right out of the box, at the same depth, every time.
Cotton Cordell Big O started the square lip crankbait craze, and it’s still leading the charge.
Features:
- aggressive action (similar to Storm SubWart)
- short square lip deflects off of cover
- internal rattle system
- easy to cast
- running depth up to 1,8 m (running depth is easy to control with the rod angle)
- length: 7,6 cm
- weight: 10,5 g
- more than one million sold in its first season alone
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